Audio branding, DNA and logo ident
The logo ident (or brand jingle) is the sound equivalent of the visual graphic logo. We designed for CCI Martinique, a unique sound identity ( audio DNA ) and a distinctive audio logo (audio branding). The creation of an effective audio and video marketing strategy now completes the audio identity of the CCI in Martinique.
With an original musical production to preserve the authenticity of the marketing sound environment of the CCIM, the memorization of the brand is optimal. Thanks to this sound branding, the CCIM imposes a sound mark on listeners and on its global communication efforts. Sonic branding makes your brand sounds and even more, gets it recalled or remembered.
Memorability is the key for good business. Audio branding matters for one very specific reason: speed. Usually, to capture the attention of the end consumer, cement your brand identity in their mind, or stimulate recall you’d have to run, very often, about 3 times a day. But sonic branding is a much more powerful way to capture your audience’s attention and ‘cement’ your brand in their mind because of the speed at which you can do it.
Audio branding or sound branding is the starting point in the creative musical branding concept. With this in mind, longevity of the audio identity is one of the most important goals of the creative process and is thought out as a long term investment. We see these elements as the back bone of your brand, supporting your core values, image and potential target groups. It must be a coherent, sustainable way to position, differentiate yourself .
Please have a look at our promo videos and visual production work. Do not hesitate to contact us to discuss our Motion Design package at a lower cost!
