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“Branding is what people say about you when you’re not in the room”

Key thing about brand is “identification”. If you have the right brand identity then people will identify with the brand and be proud to be associated with. Radio and TV stations or private companies to dominate a market need to develop its own strong, unique and memorable tailor-made brand. Radio station jingles or  TV commercial jingle plays a significant role for attracting viewers’ attention. But, it also create an emotional connection between the listener and the product or service that is being advertised. Music is a powerful and emotional vector that radically enhances brand recognition. It leaves a preferential imprint on your target audience. Distinctive sound logos allows you, in other words, to optimize your market positioning.

It is considered successful when people recognize the brand through visual or auditory cues such as logos, slogans, packaging, colors, or jingles rather than being explicitly exposed to a company’s name.  It is among the most important assets that a company has because it represents the company. And it helps to keep the company in consumers’ minds. This is why whether you choose a custom-made solution or a resign package, your jingles, Radio ads &  TV commercials, explainer, video promo or teaser must sound tailor-made. 

Our job is also to answer your questions & advise you the best. Spending more doesn’t necessarily mean a more effective branding.  A lot can be achieved on a tight budget.

Get in touch : we will make sing your brand. Your sonic logo and lyrics will stick in people’s mind. We know how to create commercial jingles ( or radio station Jingles ) with great hook lines and melodies. And, that’s all you need.  #producers  #creatives #audiobranding